Bulgaria's E-Commerce Boom: Why 2025 is the Year of Digital Transformation – TechBullion In 2025, Bulgaria’s digital retail sector hit a historic high, with total e-commerce sales exceeding €2.69 billion. This represents a robust 15% growth compared to the previous year, signaling a major shift in consumer behavior in Eastern Europe. For international investors and market analysts, these figures paint a picture of a rapidly maturing market […]
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