Bulgaria is joining the euro. Here's what it means for consumers and businessesOn New Year’s Day, Bulgaria will achieve its decades-old goal of joining the euro currency union and deepening ties with the more prosperous countries of Western Europe. Membership is expected to promote cross-border trade and investment, and the Bulgarian government pressed for years to get in. In the run-up to the big switch, price tags and bank accounts have had to show both currencies, at the fixed rate of 51 euro cents to the outgoing currency, the lev.
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